Creating your Yellow Pages ad list

When your dispatch operators perform theSourceOfJobs survey, it's obvious they need a list of your Yellow Page ads tomatch with the customer's responses. Plus, the same list is needed so that ServiceDesk can tally to each adthe responses it generates, and to display these in your SourceOfJobsReport.  It follows that such a list mustbe provided somehow, and obviously, this is not a list we can create foryou.  You must do it yourself. 

Again, we've provided aframework for you in SD-Tools.  And yourtask, still again, is to run that program (click on its icon from theServiceDesk program group in the Windows Program Manager).  Upon selecting the Yellow Pages AdListoption, all you have to do is to type, each on its own line, a simple descriptionof each of your Yellow Page ads.  In thiscase no sample file is provided, but to give you some idea of how such a listmight be designed, consider this list that was created by Aardvark ApplianceService:

  • ‍8   S.C.Chamber 95(Why Call Us, appl sctn)
  • 19  Donnelley 95(in column, appl section)
  • 22  Donnelley 95("16 Reasons," appl sctn)
  • 41  PacBell 95 (incolumn ad, appl section)
  • 42  PacBell 95("16 Reasons," appl section)
  • 46  PacBell 95("How to Choose," appl sctn)
  • 88  S.C.Chamber 95(Why Call Us, DW sctn) 
  • 196 S.C.Chamber 95 (Why Call Us, rang sctn)
  • 201 S.C.Chamber 95 (Why Call Us, refr sctn)
  • 238 S.C.Chamber 95 (Why Call Us, wshr sctn)
  • 430 PacBell 95 (in column ad, DW section) 
  • 967 PacBell 95 (in column ad, rnge section)
  • 986 PacBell 95 (in column, refer section) 
  • 1231 PacBell 95 (in column, washer section)

Notice that the people at Aardvark have chosen toplace a page number at the beginning of each ad's description.  This is an effective strategy, for it enablesthem to simply ask their customer: "Can you tell me which page number thead is on?"  If their customer said"page 88," obviously they could reply with something like: "Oh,that's in the San Clemente Chamber book then," to confirm that the correctad had been identified.  It works quite well,but you should feel free to use any kind of distinguishing description youwish, and also to place each item in whatever order you prefer.  Just be sure it's a separate ad that'sreferenced on each line. 

Obviously, the Yellow Pages Ad List is something you'llneed to re-create (or at least revise) each year as your actual ads change andyou conduct new surveys for the new year's set of books.  Again, just use SD-Tools for the purpose.

One factor to bear in mind,in terms of revising an existing Ad List, is that it should not, as a generalrule, ever be done in connection with a survey that is already inprogress.  One reason is because, if youadd new ads that weren't there for part of the survey period, they'll beunder-represented (vis-a-vis ads that were in the list for the full surveyperiod) in terms of results.  An evenmore critical reason is because the JobSource form, which reports on surveyresults, tabulates responses to each ad based on the exact sequence ofcharacters, for the ad, as included in the list at the time each particularquestionnaire is conducted.  If youchange the sequence of characters for any ad's reference within the list(actually, ServiceDesk looks at just the first 20 characters of eachdescription), the revised listing will no longer be matchable to previousquestionnaire results—making survey reports, as applicable to such matters,rather useless. 

Thus, whenever you revise anexisting Ad List, SD-Tools will ask you to acquiesce in starting an entirelynew survey (i.e., the files containing old results will either be purged foryou, or re-named to remain in archive form, at your discretion).  This prevents the potential problems,described in the last paragraph.